JoAnne's Food Styling team is second to none. They are cohesive, collaborative, accommodating & most of all amazing food stylists who go above & beyond with attention to detail. They will put your client & production team at ease preparing complex food styling with an art & a science.


JoAnne credits her success and agility on projects to the team of professionals that are working along side her. Although she prefers to work with her core team, she has flexible, highly skilled teams lined up to work where ever she might be in North America.


JoAnne has a signature sense of style - daily she is exposed to artist, artisans, culinary experts, chefs and food suppliers. She has a refined taste for the best, not the most expensive but always of the highest quality; from the organic onion grower to the amazing kitchen product from Germany found at her favorite gourmet kitchen store. It's about producing the best results for the project - that defines quality for JoAnne.

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Beautiful food. Food is love. Art is a way of life.
- JoAnne M. Strongman

testimonial testimonial Our Team

Stephanie Sansalone
Operations || Business Development || Social Media

As an experienced entrepreneur Stephanie draws from over 11 years in the tourism industry as the co-owner/operator of a travel company and easily moves between her roles in operations, marketing and social media, both on and off set. Her expertise in operations, experience in project management and keen marketing eye serve to enhance the unique needs of any JMS project large or small.
In addition to her business acumen, Stephanie is also a creative. Her experience in front of the camera as a television commercial actor combined with her behind the scenes operational role and regular on-set Food Styling assists, means that she truly understands set life from both sides of the lens. Operations aside, Stephanie is JMS's in house social media photographer and social media lead, curating custom social media campaigns for JMS clients.
Stephanie’s passion for food is underscored by a desire to understand how our bodies are fuelled. Through her study of Holistic Nutrition and work as a food sensitivity consultant, Stephanie has a deeper appreciation for the beauty of food, both through the lens and in how we nourish ourselves. Stephanie is no stranger to the kitchen, guided by flavour and aroma she uses her extensive knowledge of ingredients to develop recipes, cook, create and bake.
For more than 10 years Stephanie has travelled to the far corners of the globe: from getting lost in India’s fragrant spice markets, trekking through the lush and verdant Himalayas of Nepal, sitting face to face with gorillas in Rwanda, to the plethora of colored textiles in the grand bazaar of Istanbul, Stephanie’s sense of style is steeped in history and culinary culture. From the street food stalls of the developing world to the high fine dining establishments of Lima, London and Le Midi, from tents in the African bush to six star hotels, she has seen it all. Stephanie brings a wealth of international style, design and culinary influences to JMS.

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Jacqueline Way
Production Manager

Jacqueline has dedicated herself to event management for over 15 years. In that time she has produced over 50 events including but not limited to the Toronto Taste, Canada’s Walk of Fame Gala and a private event for the Right Honourable Paul Martin. Jacqueline is a champion for social justice and the founder of 365give, a non-profit organization that empowers children to create positive social change through educational programming. As an early advocate of 365give, JMS continues to promote and support the great work of Jacqueline and her organization.
Her greatest strength lies in her compassionate nature. Whether it’s raising millions of dollars in support of charitable organizations or her meticulous attention to detail on-set and during production, she consistently puts the needs of others above her own. When it comes to project management and event coordination, Jacqueline’s years of experience in both the food and event industries, and her chameleon-like ability to shift and adapt to fulfill the needs of any project, make her a consummate professional.

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Alyssa Dawson
Junior Food Stylist || Television Host || Writer

Alyssa’s ability to make others feel at ease has served her well as a guest on network segments for Breakfast Television and CTV Morning Live, and as host of City Lights, and Food Finds, where she has had the opportunity to interview and cook with top international celebrity chefs including Chuck Hughes, Rob Feenie, Vikram Vij, and David Rocco. Whether it’s one on one for a television interview or on stage in front of thousands at EAT! Vancouver, Alyssa always gets at the heart of the story with an effortless style that is equal parts charming and engaging. With her seemingly never-ending energy reserves and outgoing personality she is a natural people person both on and off camera.
Her formal educational background is in broadcast journalism, but Alyssa is also a capable and accomplished cook having first learned from her grandmothers who worked in the culinary industry. Nowadays she is constantly gleaning tips and tricks from the top chefs she rubs elbows with on screen or at the latest restaurant openings. Her understanding of a variety of cooking styles and techniques comes partly from her experience traveling abroad, particularly in South East Asia where she lived for over a year.
Behind the scenes, as a Junior Food Stylist, Alyssa is enthusiastic and open to fresh new ideas. She is always eager to help create the best outcome possible, and she puts her knowledge as a professional foodie and experienced cook to use, assisting the more senior Food Stylists on set with incredible focus and intensity. With her finger on the pulse of the hottest food trends and juiciest culinary ideas Alyssa is a true asset to the JMS team.
Alyssa will tell you that food is her life. With her backstage pass to the Vancouver restaurant scene, she is privy to so many of the fabulous kitchens and restaurants this city has to offer. Her passion and enthusiasm for food is contagious and her positive attitude can light up a set. While Alyssa has hosted everything from red carpets to tech lifestyle programs, her passion lies in the Food & Design industry.

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Crystal Heald
Designer || Art Director || Prop Stylist || Buyer

Crystal has worked in film, photography, fashion, design and props for the past 25 years. As Creative Director for Sarah McLachlan and a Senior Designer at Nettwerk Records, Crystal garnered two Juno awards and national renown. Her celebrated instinct for design has been proven time and again. She is constantly inspired to create, and went on to co-found Chulo Pony, a leading Canadian fashion label, where she served as Art Director for almost 8 years.
With experience in all elements of design, from brand development to the graphic arts and e-commerce design, Crystal is a highly qualified Art Director and Stylist who brings a wealth of experience to every project she works on. She is passionate about turning concepts into reality and loves working with the medium of food. Honing her eye for design in the worlds of music and fashion has given Crystal a unique and multifaceted approach to Food Styling and Design. She approaches each project from the big picture perspective of brand image and storytelling in order to convey the beauty and truth of the product.
Crystal also shares her passion for creativity with others through her personally developed art workshops – called Crystallography – wherein she gives back to the community and spreads the joy that can be generated through the process of making art.

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Cara Lang
Writer || Copyeditor || Assistant Food Stylist in Training

Cara comes to the JMS team from the literary world. While some might say a picture is worth a thousand words, sometimes you need just the right ones to make an image come alive.
Educated at McGill University and currently completing her Masters of Fine Arts in Creative Writing, Cara is passionate about telling stories, particularly in peeling away the layers of story that live in the rituals of how and why we eat. As a creative person Cara is interested in uncovering the mystery behind human motivation and knows that the human element is the most important part of creating an engaging medium.
While her family has been in the food and beverage industry her whole life, but she learned to cook in her mother’s kitchen, which was often deep in the throes of dinner party preparation (her sweet tooth comes from devouring the morning after leftovers as a child). As an avid food blog follower and home cook, Cara continues to develop her culinary skills through the excess of information available on the Internet.
A quick study, Cara is always eager to learn new skills and can pick things up on the fly. Her creative process is immersive and she enjoys the experience of learning new things as well as the process of writing about it.

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Rhys Cooper
IT Management || Photography & Graphic Design || Video Editing

Rhys is a recent graduate of the prestigious Think Tank Training Center, where his variety of creative interests and multi-dimensional approach led him to become adept in a range of proficiencies such as digital sculpting, architecture and design production. As a designer Rhys is guided by a passion for art in its many mediums particularly as it engages the visual and aural senses. He’s the man behind the curtain; by pulling from his ever-growing bag of digital tricks he can convert any imagining from dream to reality. As JMS expands to evolve with the ever-expanding digital content needs under the JMS Media Group Inc. Rhys is our secret weapon.